Tuesday, May 3, 2011

Putting the Roach in Mary Roach


Mary Roach is one of my favorite authors--she makes science writing funny, irreverent, and of course memorably informative. I highly recommend her book Stiff: The Curious Lives of Human Cadavers, if you've ever wondered what happens to bodies that have been donated to science. This article may be over ten years old, but it has haunted me ever since I first read it. [source]

Bug heads, rat hairs -- bon appitit

Do you know how many insect parts are allowed in your Fig Newton?

Putting Pen to Paper


In this age of typing and texting, one form of communication may be a dying art--cursive handwriting. The following New York Times article discussing why this might be, and whether this should be: [source]

The Case for Cursive




The sinuous letters of the cursive alphabet, swirled on countless love letters, credit card slips and banners above elementary school chalk boards are going the way of the quill and inkwell. With computer keyboards and smartphones increasingly occupying young fingers, the gradual death of the fancier ABC’s is revealing some unforeseen challenges.For centuries, cursive handwriting has been an art. To a growing number of young people, it is a mystery
Might people who write only by printing — in block letters, or perhaps with a sloppy, squiggly signature — be more at risk for forgery? Is the development of a fine motor skill thwarted by an aversion to cursive handwriting? And what happens when young people who are not familiar with cursive have to read historical documents like the Constitution?
Jimmy Bryant, director of Archives and Special Collections at the University of Central Arkansas, says that a connection to archival material is lost when students turn away from cursive. While teaching last year, Mr. Bryant, on a whim, asked students to raise their hands if they wrote in cursive as a way to communicate. None did.
That cursive-challenged class included Alex Heck, 22, who said she barely remembered how to read or write cursive. Ms. Heck and a cousin leafed through their grandmother’s journal shortly after she died, but could barely read her cursive handwriting.
“It was kind of cryptic,” Ms. Heck said. She and the cousin tried to decipher it like one might a code, reading passages back and forth. “I’m not used to reading cursive or writing it myself.”
Students nationwide are still taught cursive, but many school districts are spending far less time teaching it and handwriting in general than they were years ago, said Steve Graham, a professor of education at Vanderbilt University. Most schools start teaching cursive in third grade, Professor Graham said. In the past, most would continue the study until the fifth or sixth grades — and some to the eighth grade — but many districts now teach cursive only in third grade, with fewer lessons.
“Schools today, we say we’re preparing our kids for the 21st century,” said Jacqueline DeChiaro, the principal of Van Schaick Elementary School in Cohoes, N.Y., who is debating whether to cut cursive. “Is cursive really a 21st-century skill?”
With schools focused on preparing students for standardized tests, there is often not enough time to teach handwriting, educators said.
“If you’re a school or a teacher, you can bet that if kids are being tested on it, that it’s going to receive a priority emphasis in your curriculum,” Professor Graham said.
Sandy Schefkind, a pediatric occupational therapist in Bethesda, Md., and pediatric coordinator for the American Occupational Therapy Association, said that learning cursive helped students hone their fine motor skills.
“It’s the dexterity, the fluidity, the right amount of pressure to put with pen and pencil on paper,” Ms. Schefkind said, adding that for some students cursive is easier to learn than printing.
While printing might be legible, the less complex the handwriting, the easier it is to forge, said Heidi H. Harralson, a graphologist in Tucson. Even though handwriting can change — and become sloppier — as a person ages, people who are not learning or practicing it are at a disadvantage, Ms. Harralson said.
“I’m seeing an increase in inconstancy in the handwriting and poor form level — sloppy, semi-legible script that’s inconsistent,” she said.
Most everyone has a cursive signature, but even those are getting harder to identify, Ms. Harralson said.
“Even people that didn’t learn cursive, they usually have some type of cursive form signature, but it’s not written very well,” she said. “It tends to be more abstract, illegible and simplistic. If they’re writing with block letters it’s easier to forge.”
Sally Bennett, an 18-year-old freshman at Central Arkansas, signs her name in all capital letters and never gave any thought to it until she took the ACT college entrance exam. Students must copy a prompt, with explicit instructions that they do not print. So the classroom of test-takers tried cursive, Ms. Bennett said.
“Some people in there couldn’t remember,” she said. “I had to think about it for a minute. It was kind of hard for me to remember.”
An ACT spokesman said he was not familiar with a cursive requirement. A spokeswoman for the SAT — for which only 15 percent of students wrote the essay portion in cursive in 2007 — said students must also copy a paragraph.
“Students are instructed not to print the statement,” the spokeswoman, Kathleen Steinberg, said in an e-mail.
Richard S. Christen, a professor of education at the University of Portland in Oregon, said, practically, cursive can easily be replaced with printed handwriting or word processing. But he worries that students will lose an artistic skill.
“These kids are losing time where they create beauty every day,” Professor Christen said. “But it’s hard for me to make a practical argument for it. I’m not one who’s mourning it because of that; I’m mourning the beauty, the aesthetics.”

[source]

Small Businesses Owners: Blog, Facebook, or Both?

The following article by Donna Maria of Indie Business Blog discusses the merits of using a blog to promote your small business versus using a Facebook account: [source]

Liana Spiegel, an IBN member at our FaceBook Page, asked an interesting question recently. She wondered whether she needs a blog if she already has a FaceBook Page. After all, if she can quickly engage people and generate sales on FaceBook, why invest the time to also maintain a blog? This is a very good question, especially since it was FaceBook and not blog interaction (I have never visited Liana’s blog), that resulted in my purchase of some of her products last week.
FaceBook Question
If a FaceBook Page is fun, efficient and delivers new sales, does a small business owner need to maintain a blog too? Well, it depends on what your goals are. Here are some things to consider.
  1. A Blog Gives You Control. Relying too heavily on technologies that are owned and controlled by third parties to market your business is risky. If FaceBook disappears, is purchased by a company that changes it in ways people don’t like (which FaceBook does frequently already), or stops working (as it has done previously), and you have no way to quickly connect with people, you will be invisible.
    A branded blog is the best low-cost, interactive online marketing tool (email newsletters are great too!) that you both own and control. This means you are never at the mercy of other people to stay in touch with your customers. It’s a powerful marketing advantage you hope you will never need, but if you do, you’ll be ready with a blog.
  2. A Blog Strengthens Your Personal Brand. If you are famous or are a consultant or a coach by profession, then you are already connecting personally with people simply by being your famous self or offering your services to the public. But if the bulk of your income comes from product sales, you are most likely strengthening people’s relationships with your products, and not with you personally. This is fine if you don’t want to create new income opportunities that flow from your personal brand. But if you want to capitalize on the expertise you have garnered as the leader of your business, a blog can help you do that in ways that FaceBook cannot.
    As people see consistency, expertise and focus at your blog, they will begin to see you as a trusted resource. As you define yourself in your niche, your sphere of personal influence in that niche will expand. This will result in new connections and recognition, both of which lead to new opportunities and new streams of income. There are fantastic examples (here’s one) of people whose blogs led directly to book contracts, movie deals, speaking gigs and other unexpected income opportunities. If you’d like to get a piece of that pie, a blog can set you apart in ways that FaceBook cannot.
  3. Blog Posts Are More Easily Shared Than FaceBook Updates.FaceBook status updates originate with you and pretty much stay at your FaceBook page. While Google and FaceBook recently formally agreed to display FaceBook status updates in Google search results, unless you are FaceBooking life-changing world news or someone is searching specifically for you, your FaceBook conversations will probably remain on FaceBook.
    Conversely, blog posts are easily shared on Twitter, FaceBook, LinkedIn, MySpace and elsewhere.
    Look at the Twitter and FaceBook share links at the top of this post, just under the heading. With the click of a button, you can share this blog post on Twitter and FaceBook. Try it! Look at the social “Share & Enjoy!” icons at the bottom of this post. Pick your favorite social network and simply click and share.
    Posting FaceBook status updates is great. But if it doesn’t spread, it’s dead. To give your ideas legs, you have to make them easily shareable. Try one of the share icons you see here and see how easy it is to empower your readers to spread the word about what you do.

  4. Blog Posts Have An Infinite Shelf Life. Because of the way FaceBook Pages work, new information is quickly replaced by newer information. Once your status update is pushed down on your page, it’s gone and most people aren’t going to go searching for it. But with a blog, because of the search window that appears in the upper right corner, anyone in the world, anytime, can quickly and easily find what you said about something that interests them.
    In my case, this means that if someone refers a friend to this blog for small business success tips, they can use the search box to find information that is helpful to them. On the other hand, if they go to myFaceBook Page, they may have a good time, but they cannot search for anything. Your customers use the Internet to search for information, and a blog makes it easy for you to share the information your customers are looking for.
    You can categorize content at your blog, but not on a FaceBook Page. This provides people with another easy option to find the information they are looking for.
    I am amazed at how frequently I get comments and retweets on blog posts I wrote months ago. For example, yesterday Peter Houck, a man I do not know, retweeted Tips For Single Moms In Business, an article I published way back in June. Because Peter has nearly 300 followers, my ideas and expertise were shared with that many people and I didn’t have to do anything additional to make it happen. With a blog, your ideas enjoy potentially eternal life because they are so easy to share. That’s not the case with FaceBook.
    For example, let’s say you are an aromatherapy expert who sells essential oils, aromatherapy books and other accessories. If you blog consistently about aromatherapy, your blog can become a mini-search engine on the topic. After a few years, you can have hundreds of relevant text articles, videos and audio recordings that people will turn to again and again for the information they need to successfully use essential oils and aromatherapy products to enhance their lives.
    With a blog, you give your customers, prospects, industry colleagues and other stakeholders (like the media!) opportunities to discover you as a resource to help them solve a problem or accomplish a goal. And if your blog also makes it easy for people to purchase your products, they will be more inclined to do so because your blog has shown that you are committed and trustworthy.
    The consistent sharing of your expertise leads inevitably to opportunities to sell your products. You can also use the columns on the side of a blog to link to your e-commerce site. With a PayPal link, you can even easily sell products right from your blog if you’d like!
  5. Search Engine Benefits. As noted earlier, while FaceBook status updates can appear in Google, as a small business owner, your updates are not likely to appear at the top of Google’s search results. Also, your FaceBook Page allows you to use FaceBook Markup Language (FBML) to customize tabs like this one containing content that is picked up by search engines.
    While FBML pages make FaceBook amazingly valuable, they are time consuming to create and most busy business owners won’t update them regularly. And since search engines prefer regularly updated pages to static ones, a well maintained blog does a far better job than a FaceBook page to keep you fresh in the search engines.
    You can also make your FaceBook Page even more search engine friendly when you use a blog to cross-promote it. For example, my FaceBook Page contains a “Social Media Training” tab that links directly to one of my blogs. The blog of course links directly to my FaceBook Page. The whole truly is better than the sum of its parts!
Final Thoughts
Every business is different, and every business owner has different goals. If you cannot find another hour in the day to maintain a blog, then skip it. Even the most attractive blog is a waste of resources if it’s a ghost town. But remember that a blog does not have to have page after page of articles and fancy videos. Even a post once a week engages your customers and helps them relate to you in ways that helps you be successful and sell more products.
Even if you pass up the blog option now, I don’t recommend that you write it off entirely. Technology changes fast today, and small business owners must always be aware of the new strategies that are available to help them promote their products and services. Even if you reject the blog option today, keep your options open by reading articles about how blogging is helping other small business owners achieve their goals. (I blog about blogging a lot, so feel free to subscribe to my blog using the “Subscribe Via Email” link in the right column. You can also read the posts in the Social Media category here.)
If you want to have maximum control over the social technology you use to run your business, you want to grow your personal brand and you want to make it easy for people to find, spread and comment on your ideas, a blog will get you all of that practically for free.